Whowe are
Founder
Rajen Lavingia
Drawing upon over two decades of extensive expertise in civil and structural engineering, forensic investigative engineering, and quality control procedures, Dr. Lavingia has forged a distinguished professional career. With a strong foundation in software development, he has skillfully crafted innovative software solutions for numerous organizations over his tenure. His role as a forensic investigator has honed his ability to identify challenges and propose effective solutions, instilling in him a profound understanding of the importance of sizing in building structures.
Leveraging his expertise in material science and engineering structures, Dr. Lavingia seamlessly applies his insights to elucidate how garment construction impacts human comfort, as demonstrated by his analysis of how bra construction influences both comfort and the silhouette of a woman’s body.
CO-Founder
Namrata Lavingia
Namrata has spent over three years researching the garment industry, delving into consumer behaviors and shopping challenges. With a Master’s degree in Finance and Management, she brings a decade of experience working with FTSE100 companies. Her five years as a data scientist in financial institutions honed her skills in analyzing complex data sets, vital for FitMe’s development.
Her personal quest for well-fitting bras inspired FitMe, driving her passion for empowering individuals through personalized sizing solutions.
CO-Founder & CTO
Anup Sharma
With eighteen years of experience in software development and cloud computing, Mr Sharma has a deep understanding of the technological landscape and the intricacies of developing software solutions. His involvement at various levels of the software development cycle for internationally renowned clients demonstrates his proficiency in delivering high-quality products.
Additionally, his technical qualifications further enhance his capabilities. Moreover, his entrepreneurial experience in running his own IT consultancy company since 2014 underscores his business acumen and leadership skills.
Board of Advisors & Mentors
Moira Kerrison
Moira Kerrison’s extensive experience in the garment industry spans over three decades, positioning her as a seasoned expert in clothing technology, garment development, and fit. Her notable achievement includes the development of Marks and Spencer’s pioneering bra fit training program. She possesses a deep understanding of garment construction, materials, and sizing methodologies, acquired through hands-on experience and continuous learning in the dynamic fashion landscape. Her recent collaboration with Tesco F&F lingerie division further underscores her commitment to excellence and innovation, solidifying her reputation as a trusted authority in the field.
Pamela Barclay
Pamela is an entrepreneurial brand builder, product developer and business leader who has worked in retail brands of varied scale for 20 years. She was instrumental in leading the growth success of global sportwear brand Endura as Director/Co-Owner through to exit in 2016 to Pentland Brands. Her responsibilities combined design, marketing, international sourcing and commercial negotiation. An early pioneer of sustainability, she now applies that philosophy in various NED roles, mentoring and investment ventures in the private sector.
Julie Price
Julie Price offers over 25 years of professional experience spanning Strategy, IT, Transformation, and Operations. Her customer-centric approach, coupled with her roles as a Non-Executive Board Director and board advisor, demonstrates her ability to drive positive change and make a meaningful impact on people’s lives. With her extensive background, including her tenure as General Manager – IT at Ann Summers, she brings a wealth of knowledge in managing organisational change, fostering high-performing teams, and driving growth and investment strategies.
The FitMe Story
Dr. Lavingia states that he traveled from the UK to the USA for work every month. On one of his trips, he purchased clothes for his wife. On returning to the UK, his wife found that the clothes did not fit her. So, on his next trip, he bought more clothes with different sizes but of a different brand. Once again, those clothes did not fit her. Both of them wondered why the clothes of different sizes did not fit her. Since then, they have carried out a small-scale market research and they also spoke to more than 100 men and women across different continents (UK, USA, India, and Australia). They found that close to 100% of the people surveyed were not sure of their clothes sizes across different brands and lacked confidence in ordering clothes online. Since then, they have been working on creating this app for everyday consumers to empower their lives and to improve their shopping experience.
About FitMe
We believe in the power of technology to change the fashion industry.
We are passionate about solving the problems of the fashion industry with cutting-edge technology, including computer vision, machine learning, and artificial intelligence.
We are also passionate to minimize the carbon footprint of the fashion industry using the latest technology and minimizing the rate or returns at the outset.
You're probably thinking: "We love the idea, but how do you know it will work?"
Well, we've been developing this app for over a year and have already successfully used it to scan many women. We've scanned women across all ages, body sizes and races. The results have been always accurate — and now we're ready to bring it to life.
Our app scans your body and creates an accurate 3D model. This 3D model also provides body measurements. Our app would use these body measurements and provide you suggestions of garments that would fit your body size.
This would provide you greater confidence in shopping garments whilst providing the retailers/brands assurance of minimizing the rate of returns.
Why Choose FitMe?
Wearing the wrong size bra can be a pretty serious issue for women. It can lead to back pain, shoulder pain, and neck pain. It's also associated with some pretty serious environmental issues—using more plastic in their lives, and throwing away more of their clothing than they have to.
But we think that all of these things can be solved by one app! We're so excited to be able to tell you about our new app, FitMe.
FitMe is a simple, easy-to-use app that helps women find the right fit and make sure they're wearing the right size bra.The ideal fit will save you time, money, and energy—you'll never have to worry about finding the right size again!
We know how important it is for women to feel comfortable in their own skin—and we also know that there are serious environmental issues with wasting plastic bras, so we want to make it easy for you to find the right size without having to think about it too much.
So if you want to get rid of your old, bulky bra collection while also protecting the environment, download FitMe today!
Get Perfect fit for you,
Install FitMe Now.
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